Rihanna says she Trans Men & Women shouldn’t be used as marketing tools

Rihanna: “I don’t think it’s fair that a trans woman, or man, be used as a convenient marketing tool”

“Too often I see companies doing this to trans and black women alike,” the singer wrote in response to a fan.

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Rihanna‘s Fenty Beauty has been praised for its inclusivity, offering a wide variety of shades not usually found in makeup. When a fan suggested she use trans models to promote the next Fenty Beauty campaign, the pop star shared a thoughtful response.

“I’ve had the pleasure of working with many gifted trans women over the years,” she wrote, “but I don’t go around doing trans castings! Just like I don’t do straight non trans women castings. I respect all women. Whether they’re trans or not is none of my business.”

She also criticized fashion and beauty brands for exploiting trans people in their campaigns. “I don’t think it’s fair that a trans woman, or man, be used as a convenient marketing tool,” she wrote. “Too often I see companies doing this to trans and black women alike. There’s always just that one spot in the campaign for the token ‘we look mad diverse’ girl/guy! It’s sad!”

Read Rihanna’s full response above.

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Content Creator, Media Maven, Multi-faceted Entrepreneur… Cream, also known as Ms. Cream of the Crop, served as moCa’s Digital Communications Manager July of 2022 through July 2024; she oversaw digital and social marketing initiatives. Ms. Cream of the Crop collaborated with all departments to develop online strategies that increased moCa’s brand awareness. Among those efforts she contributed to increasing awareness and community engagement for moCa Saturdays, artist residencies, and program partnerships. Her efforts increased moCa’s social media presence by more than 80% from August 2022-July 2024. Cream has 20+ years of experience in the Music, Theatre, and Marketing industries. With the success around building her own events, and bringing awareness and media expertise to unknown artists and indie labels, she attracted new clients and began her career as an Entrepreneur through her brands T.E.T. Entertainment LLC and 216 The Beat Radio Station. She has managed Public Relations for companies such as the Ohio Hip Hop Awards, Atlanta Underground Music Awards, and more. Her Corporate Marketing background spans from Bank of America to household names like Clorox. Cream’s educational accomplishments include studying theater at Alabama State University, a Media Writing Certificate from TNS and Rolling Stone, as well as certification from NYU | TISCH in Journalism and TV. She received a Bachelor of Science in Entertainment Business with Sports Management from Full Sail University. Ms. Cream of the Crop considers herself as a connector and a culture curator.

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