Just a few days ago, #KanyeWest was reportedly in negotiations to serve as the creative director of the 2018 #PornhubAwards. On late Thursday night (Sept. 6), that much was confirmed when #Yeezy was revealed to be the co-creative director of the inaugural awards show along with his frequent collaborator, designer Willo Perron. On top of that, he also premiered “I Love It,” a brand-new song and video featuring #LilPump and comedian #AdeleGivens.
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The visual, directed by Kanye West and Amanda Adelson, and executive produced by Spike Jones, feels like a pretty detailed glimpse at the colorful, eccentric vibes of a song coming from a ’Ye that’s as experimental as he’s ever been.
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In clips from the video, both Yeezy and Pump are rocking some cartoonishly oversized gear—the same muted palette from the Yeezy line—as they make their way through a hallway. For his part, Kanye can be seen rocking the same sort of oversized sandals he used on Instagram to troll folks who criticized the footwear he rocked at 2 Chainz’s wedding last month. He’s also got a massive Donda chain on.
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The hook for the track is handled by Pump, who rocks a huge chain of himself and chants, “You’re such a fucking hoe, I love it/Your boyfriend is a dork, McLovin.”
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From that point on, we hear Yeezy spitting some very raunchy bars. “You’re such a fucking hoe/When the first time they asked you, ‘You want sparkling or still?/Why you tryna act like you was drinking sparkling water before you came out here?/You’re such a fucking hoe/I’ma sick fuck I like a quick fuck/I’ma sick fuck I like a quick fuck/I’ma sick fuck I like a quick fuck/I’ma sick fuck I like a quick fuck/I’ma sick fuck I like a quick fuck, I like my dick sucked/I buy you a sick truck, I buy you some new tits, I get you that nip tuck,” Yeezy raps.
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Read More: Kanye Drops “I Love It” Video With Lil Pump at Pornhub Awards – #XXL