Rihanna lingerie line, Savage x Fenty, will be debuting in 11 days, and will also cater to plus size women too!
I swear anything Rihanna touches turns into gold & adds a level of sophistication that can not be duplicated. Savage x Fenty, Rihanna’s new lingerie line will do just that! The multi platinum selling recording artist is already riding the waves from her successful make up line, Fenty, which debuted in September 2017. The singer announced that the line will be offering women sizes from extra small to 3x. A video ad featuring plus size model, Audrey Ritchie, in the campaign wearing a pale pink bra and underwear set. In the video Ritchie makes references to her “really giant” chest. Peep the video below…
In the video, Ritchie, states “They were double D’s by the time I was in the eighth grade” in reference to growing confident in her own skin.
“I think I feel most sexy in the morning: rolls, stretch marks, cellulite,” she said. “Whichever gender you choose to have sex with, you should be proud and find yourself sexually.”
This new line will be debuting officially on May 11, 2018, and will feature bra sizes ranging from 32A to a 44DD, while underwear sizes come in extra small to 3X. Rihanna will definitely win with this venture for the average woman is a size 16 to 18, which means that its a demand for clothing to fit those sizes. The plus-size women’s clothing industry is valued at $17 billion according to the NDP Group.
Per the comments fans of made regarding the lingerie line, I think Rihanna will have no problem with sales after it debuts. Like her cosmetic line, Fenty, Rihanna is making sure that her products cater to EVERYONE & motivating women to love the skin they are in. WE LOVE YOU RI RI!!!