To create according to Merriam-Webster means to cause something new to exist or to make or produce something. While that may be the truth on the surface, there are many levels to the word “create”. To create is to be free, uninhibited by the things or people surrounding you. True creation does not come without much frustration, isolation, and above all dedication. I found this to be the case as I sat with Diandre Byfield, CEO and founder of Undergod by Byfield. While waiting to start our interview I made it a point to watch as he worked, paced back and forth, took phone calls, greeted guests and completed customer purchases in what seemed to be one fluid, intuitive motion. All with a smile might I add. Make no mistake about it though, none of this came over night or even in weeks. There was a process and much doubt to get to the debut of his Trampled Rose collection, released at Spaces & Co. this past Saturday. There he explained in a brief interview what this collection means to him, and how it came into fruition.
Tell us a little bit about yourself as the designer.
Honestly, it’s all just God, man. It’s just a blessing to be in this place right now. I’ll tell you, six months ago I really see any of this happening. I’ve been designing clothes since I was like 8 or 9 years old, I started the brand when I was 14 and I’ve been through a lot of different things. I’ve lost money, I’ve gained money, I’ve had business partners. I guess my story is just of perseverance and just pushing through, I just don’t quit and I don’t stop.
Can you explain to use the idea behind the name Undergo, and more specifically this collection, Trampled Rose?
So, the name UnderGod came from basically I was in a situation where I really couldn’t come up with a name for my brand, and I prayed about it and God gave me the name UnderGod, and that’s how it basically happened. And then Trampled Rose is based off Ephesians 5:2, Walk in the way of love just as Christ loved us and gave himself up for us as a fragrant offering and sacrifice to God.
What was the process of the design and colorway that you used?
The whole idea of having the patch on the shirt and the idea of the patch in general was just based off the fact that I had a shirt that was made previously with a friend of mine, and he didn’t like the way the front of the shirt looked, so I basically had to figure out a way to get out of it. So, I came up with getting some patches together and I came up with the idea of putting the patch of the shirt, so that’s how the whole collection came about.
How long did it take for this collection to fully come full circle?
6 months to get out of that mode of that doubt and fear. Some shirts I had for a while, some ideas I had for a while in my head. Every creative has a time when there met with like a cloud or an issue or a problem and it’s hard for them to escape that. That’s basically what was happening to me.
Were there any influences on these designs?
For each design they really were inspired by my previous jacket, the JSV jacket. I wanted to make a shirt version of that.
I’ve seen a lot of people in the city wearing the Trampled Rose tee, how does that feel to see so many people behind you?
It’s amazing, it’s a great feeling. I’m just proud, I’m happy that God has opened those doors. It’s just God. I didn’t think that people were gonna buy into that much, but the fact that we’re doing what we’re doing and people are here supporting the brand, it’s an amazing feeling, so I just thank God.
What do you want people to take away from, when they hear the name UnderGod and they see your brand?
We’re all under God. This is not about me, it’s not about you, it’s not about a brand, it’s not about anything else, it’s about us being together. We’re all under God. UnderGod is a family, it’s a posse, it’s a clique, it’s a group, all of that. If I have an event it’s gonna be food there, it’s gonna be people there, it’s gonna be good music, vibes, homies, everything is gonna be good.
The Trampled Rose Collection is now available at ugbybyfield.com
Follow paris on Instagram: www.instagram.com/ps_rambo
Photo Cred: Paris Rambo
Interview Cred: Paris Rambo