Bronx rapper losLAUREN 718 recently stopped by ThisIs50.com to not only spit some bars, but also talk about a variety of things. LAUREN shares what got him into Hip Hop, who in the game inspires him and how he became a part of Ralph Lauren Polo collector culture. Also covering his brand “Allergic to Failure”, the reasoning behind its’ name and the concept behind the company, this interview will tell you everything you need to know about losLAUREN 718.
And if you want to catch up on the music; his latest album “Allergic to Failure” is out and available everywhere. Find links to all of his music below. losLAUREN’s upcoming single “Gelato” featuring Camille Haile will be dropping on World Star Hip Hop May 25th.
“Nobody’s gonna wait on you.”
This is the mantra of hip-hop artist losLAUREN 718. It’s what prompted him to rhyme for veteran rapper AZ in a nightclub in 2005. It’s part of the motivation that led him to being featured in The Source’s Unsigned Hype column in 2006. It’s why, not seeing the opportunities he desired, he opted for grad school at Florida A&M University, earning his MBA, and why he joined the Air Force. It’s what’s been the inspiration behind his company, and record label, Allergic to Failure, since its inception in 2012.
Splitting his time between The Bronx, and Florida, losLAUREN 718’s music incorporates both traditional NYC lyricism, and Florida’s history of melody and bass. Listeners will also find a refreshing dose of honesty in his work. He points to a humorous, but authentic, line from his EP “Shades of Blue 2.5”, as he raps, “Stingy with dough / fuck Coinstar / I roll my quarters,” noting, “that’s a real fact. I’m not trying to pay 10% for you to roll it up!”
Previously, losLAUREN 718 has worked with a litany of notable DJs and producers, including DJ Green Lantern, DJ Drama, J.U.S.T.I.C.E. League, Ty Fyffe (Foxy Brown, Busta Rhymes), QB Da Problem (50 Cent, Scarface, Joe Budden, Raheem DeVaughn), Nefarious! (Amor Jones), and Chris Prythm (Lloyd Banks, Nipsey Hussle).